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FORM 19
Sample Sales Letters
Dear Facilities Manager:
Would you like to do business with a building maintenance contractor that puts YOU first and works hard to meet all of YOUR building service needs?
Since 20__ (name of your company) has been dedicated to that kind of service, and has been a leader in the building services industry in (name of your city, county, or state).
The following are just a few of the many reasons you can have peace of mind with (name of your company):
1. You can be assured of consistent, high quality work day-after-day, week-after- week, month-after-month, all year long. And the cleaning service will be backed by a satisfaction guarantee.
2. Your building will be maintained by a well-established and stable company with trained and supervised cleaning technicians, who are screened for honesty, integrity, and dependability.
3. Your building will be regularly inspected, and you will be regularly contacted by our managers and supervisors to make sure you are completely satisfied with the service.
Undoubtedly you want to select a building service contractor that is diligent in preserving your assets -- your building, carpets, resilient floor coverings, wall surfaces, fixtures, and furniture. You have good reasons for selecting (name of your company). After each scheduled visit your building will be left in a clean, fresh, and well-preserved condition.
To explain more about our service, a copy of our brochure is enclosed. Would you please take a moment to review it? Then, to arrange a 15-minute interview to assess your building service needs, please fill out the reply card and mail it today in the return envelope. Or you may contact me directly by telephone at (your telephone number). I look forward to hearing from you. Sincerely,
Your name Title
Sample Sales Letter 2 For a Prospective Customer Taking Bids From a Number of Contractors
Dear ________________:
Soon you will be making the important decision of selecting a janitorial service contractor for your building. Like most building owners and managers you probably have been contacted by a number of companies.
No doubt, what is most important to you is quality service and the preservation of your valuable assets: your building, carpets, resilient floor coverings, wall surfaces, fixtures, and furniture. These are good reasons for selecting a janitorial service company with a history of providing first-class professional service year after year. (Name of your company) is that kind of company.
Here are just a few of the many reasons why you will have PEACE OF MIND with (name of your company):
1. You can be assured of consistent, quality work day after day, month after month, all year long. You and your staff are promised a clean, fresh building after each scheduled visit. The cleaning service in your building will be backed by a written 100% Satisfaction Guarantee.
2. Your building will be maintained by a well-established and stable company. Our original owners have been in business for _____ years, and we have over _____ years combined cleaning management experience. We are still servicing our very first customer.
3. Your building will be cleaned daily by trained and supervised cleaning technicians, who are screened for honesty, integrity, and dependability.
4. Your carpets and other floor surfaces will be maintained by floor care artists.
5. Our managers will make regularly scheduled cleaning inspections and immediately report their findings to you.
I look forward to meeting with you at your earliest convenience to survey your building for a proposal. You may contact me at ( )___________.
Sincerely,
(Your name)
Sample Sales Letter 3 Follow-Up Letter to a Prospect Who Has Received Your Company Profile.
Dear _____________:
You recently received a copy of our company profile. It includes information about the services we offer, our quality assurance programs, our training programs, and our guarantee of customer satisfaction.
As you suggested on the telephone this week, I will call you again on (date) to set up a time when we can meet to discuss solutions to your janitorial service needs. I look forward to talking with you at that time.
Sincerely,
(Your name)
Sample Sales Letter 4 Follow Up Letter to Prospect Who Has Received Your Bid Quotation
Dear __________:
Be assured of my sincere personal desire and our company's desire to be your one-stop building service contractor.
(Name of your company) has the experience, the personnel, the equipment, and the desire to provide you with consistent high-quality service day after day, all year long.
When you select (name of your company) as your janitorial service contractor, I will be your account representative to make sure the finished work meets your high standards. My job will be to coordinate efforts between your office and our firm and to make sure that communication between your firm and our operations department runs smoothly at all times. The time you spend thinking about, and being involved with, janitorial services will be reduced to a bare minimum. Your time will be free to take care of other important matters.
For peace of mind and worry-free service, you may contact me at ( )____________. With ten days advance notice we will be ready to start the service on (date) or sooner.
Sincerely,
(Your name)
Sample Sales Letter 5 Follow Up Letter to Prospect Who Has Received Your Bid Quotation
Dear _____________:
Be assured of my continued interest in providing complete professional cleaning maintenance services for your building.
(Name of your company) is your one-stop cleaning company. We provide a wide range of building services, including: janitorial housekeeping, floor maintenance, carpet shampoo-ing and extraction, window cleaning, rest room sanitation, exterior pressure washing, and much more.
Give us a try. You will be happy you did! No other cleaning company will give you better service and more personal attention than (name of your company). All I need is your GO AHEAD. My staff of professional cleaning technicians will be ready to go to work right away.
If your present cleaning service requires thirty day's notice of cancellation, we can begin on (date). If they do not require advance notice, we can begin with one week's notice. You may contact me at ( )___________ to get started.
Sincerely,
(Your name)
Sample Sales Letter 6 Follow Up Letter After Contract Is Signed
Dear __________:
Thank you for giving (name of your company) the go ahead to provide cleaning maintenance services for your building starting (date). I especially thank you for your pleasant and courteous manner and for the time you spent showing me around your facility.
In a few days I will send you a recommended schedule for cleaning carpets and windows, which you may approve and return to me by mail.
Also, I would like to ask your permission to take a few minutes later in the month to show our floor maintenance manager the vinyl floors so he can see what he needs to schedule during (month).
I look forward to a long and mutually beneficial relationship between our firms.
Sincerely,
(Your name)
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